Effective Feedback: BIFF feedback model

BIFF Feedback modelIn my recent research around feedback and feedback mnemonics I came across BIFF. Whilst the word biff signifies a small blow or punch, you could say that this is how some people feel after receiving poorly structured feedback, that they have been punched!
The BIFF feedback model is similar to that of AID model, but with the useful addition I think, of asking the person receiving the feedback to consider how they feel after receiving it.

The BIFF feedback model:

B – Behaviour: the specific description of what the person receiving the feedback has done.
I – Impact: What outcomes this behaviour has had on you, colleagues, customers or performance.
F – Future: What you expect in terms of behaviour or performance.
F – Feelings: An insight to where the feedback receiver is emotionally after receiving the feedback.
Like most feedback models, this can be used to structure positive or praise feedback or performance improvement feedback. Also like the other models, this can be used to structure more of a “push” or tell conversation, or a “pull” or ask conversation.Biff Feedback model

Leadership reflections

As usual with my blog articles, here are some questions for you to consider:

  • Think back to the last three sets of feedback your gave,were they aligned with BIFF? What would you do differently next time?
  • Think about two people who you are going to give feedback to in the next seven days. How can you ensure you use the BIFF concept with this feedback?
  • Do you have any other feedback or performance acronyms that you would like to share – I would be keen to know!

Thanks for reading, if you have any feedback on this or other articles please let me know!


[Image Source: Janusz Gawron on sxc.hu]
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