Canvas collection – A list of visual templates

I have been using in my coaching, facilitation and training work,the very well known Business Model Canvas from the best selling book Business Model Generation, pretty much since it came out. Off the back of that, I got involved in the crowd sourced follow up book Business Model You (spot my photo in the contributors section!). More recently I have been using the template from the book Value Proposition Generation,  for work around account planning and product / service innovation.

Overall using canvasses is a good thing, but they do have their downsides:

The Pros and Cons of Canvas use

Since working with these, I have seen quite a few different canvas variations pop up. Here is a non definitive list of canvasses I have come across:

1 – Business Model Canvas

Developed with an eye to adapt or create new business models, this is the .canvas that started off the canvas craze. Further information cane found HERE. Large PDF can be found HERE

Business Model Canvas

2 – Value Proposition

The follow on idea from the original canvas, focused on developing a specific product / service for a customer segment. For further background information, visit HERE. Large PDF version the-value-proposition-canvas.


Value Proposition Canvas -FAC

3 – Social Business Model

A nice variation of the Business Model Canvas. For more information, visit HERE. (Larger version HERE).

Social Business Model Canvas

4 – Mission Model

Developed to consider the planning for non profit organisations. Large PDF version HERE.

Mission Model Canvas

5 – The Start UP

Developed to start sketching initial ideas for a business idea.

Start Up Canvas

6 – Lean

A simple one page business plan on a page (Large version HERE). For more background visit HERE.

Lean Canvas

7 – Team

A canvas to help teams clarify what their purpose is and to support new team members getting up to speed. (Large version HERE) For more background, visit HERE.

Team Canvas

8 – Project

A Project management tool that create a 1 page view of s project. Great for planning and keeping everyone updated and engaged. Large version HERE. For more background information, visit HERE.Project Canvas

9 – Event

Created to support the design and managing of events. For more background information, visit HERE.

Event Canvas

10 – Customer Journey

Designed to map out how a customer interacts with a product / service. Large version HERE.

Customer Journey Canvas11 – Product

As the title suggests, this one has been designed for innovating and managing product development. Large version HERE. For more background information, visit HERE.

12 – Internal Communication

Very similar to the original business model canvas. This is designed to help plan and manage and internal communication project. Larger version HERE.

Internal Communication Canvas

13 – Empathic Negotiation

As the name suggests, this has been designed to create a more rounded planning process of negotiation planning and draws on th empathy map concept to prepare better.

Empathic Negotiation Canvas

14 – Collaborative Innovation

A simple canvas to align multiple parties around innovating together. For more background information, visit HERE.

15 – Open Innovation

Another innovation canvas, this time splitting the vide from internal to external. For more background information, visit HERE.

Open Innovation Canvas

16 – Culture

Developed to reflect and plan a culture that allows for amazing customer service. For more background information, visit HERE.

Culture Canvas

17 – Personal Leadership

An canvas to guide seld reflection and plan ones approach to leadership. A larger version can be found HERE. For more background information, visit HERE.

Personal Leadership Canvas

18 – Strategic change

As the name suggests, a simple planning tool to develop effective change. For more background information, visit HERE. For large PDF. click HERE.

Strategic Change Canvas

19 – Meeting facilitation

A simple canvas for structuring and managing meetings. For more background information, visit HERE. For a larger version, click HERE.

Meeting Facilitation Canvas

20 – OS Canvas (added May 2017)

The OS canvas was designed to support organisational designers create a holistic view of how they want to transform or create new organisations. It can be used at a team, departmental or divisional level. For further information, visit HERE. For a large version of the canvas, click HERE.

OS Canvas

21 – Lean UX Canvas

Shared with me by Nick Brown (Agile lead at PwC: Twitter @NBrown02 ) This canvas helps define the User Experience. For more information visit HERE. For a large .PDF click HERE.

V1 of The Lean UX Canvas

22 – Opportunity Canvas

Another canvas resource from Nick Brown. This one looks excellent for scoping out an issue / opportunity. Further information can be found HERE. Editable .ppt HERE.

23 – Operating Model Canvas

The objective of this canvas is to capture ideas about how to design operations and an organization that will deliver a value proposition to a target customer or beneficiary. For further information visit HERE. A blog on this canvas can be found HERE.

24 – Corporate Rebel Canvas

Designed to help organisations rethink not just what they do, but also HOW they do it. A tool to think through and experiment with being. For more information, visit the authors HERE. Spotted via Helen Bevan on Twitter.

25 – The CV/Résumé Canvas

Developed by Jaz Blakeston-Petch, this canvas helps you plan and develop your CV or Résumé. To download visit HERE.


26 – Strategy Execution Canvas

A nice and clear canvas by Jeroen de Flander to aid the execution of business strategies. Download this great resource for more information.

27 – Practical Business Design Canvas

Thushan Kumaraswamy (LinkedIn profile) has created the Practical Business Design Canvas, which links strategy, change, business and operating models together. The canvas and supporting resources can be found at There you will find a blank canvas, a worked example and a user guide.

Thanks for reading this blog post!

Please send through any other canvas that you would like to share!



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